A practical guide to unit economics: the formulas for CAC, LTV and payback period, a full worked example, reference ranges by business type, and the four mistakes that make the
Information security, standards, regulation, privacy and risk management. By Roy Kish – Infoguard, part of the Idor Group We meet more and more organisations today that are already using AI,
You already know what happened. The protests in San Francisco, the letter signed by two hundred economists, the agents that broke into systems without a human instruction, the two models
In 2008, at the height of the financial crisis, a small pool company in Virginia called River Pools was facing closure. The owner, Marcus Sheridan, did one simple thing: he
In January 2024 Publicis, one of the largest advertising groups in the world, announced a €300 million investment in an AI programme called CoreAI. Its rival WPP declared an annual
In November 2021, Zillow — the American real estate giant — announced it was shutting down Zillow Offers, the arm that bought homes automatically based on a pricing algorithm. The
Research published in Harvard Business Review found that companies which embedded artificial intelligence into their sales processes increased lead volume by more than 50%, cut call handling time by 60–70%
I’m sitting in front of an insurance company’s website. Ten minutes. Twenty. I’m trying to work out whether the policy covers water damage too or only fire damage. The buttons
Every business has data today. It sits in the point-of-sale system, in the accounting software, in spreadsheets, in WhatsApp threads with customers and in Google Analytics — and most of
Most technology projects that collapse do not fail because of bad programmers. They fail months before a single line of code is written — at the stage where nobody bothered
Most businesses in Israel invest in digital marketing. Very few of them work to a written strategy. That is not a nuance: a CoSchedule study surveying more than 3,000 marketers
In February 2024, Klarna published figures that stunned the service world: its smart assistant, built on OpenAI technology, handled 2.3 million service conversations in its first month — two thirds
What UX and UI really mean, the true stories behind the numbers – a $300M button, a $12M form field – and 7 principles that raise conversion.
How to build a content strategy that generates customers: the River Pools story, a live example where 74% of our traffic comes from one article, and 6 practical steps.
More and more Israelis are starting their search not on Google — but on ChatGPT, on Perplexity and on Gemini. For advertisers this is an entirely new playing field: PPC
Almost every business today sits on a mountain of data: sales, leads, website traffic, inventory, customer service. But data on its own is worth nothing — what is worth something
Video creation used to be a multi-day production — a videographer, an editor, a studio and a budget of thousands of shekels. In 2026, AI video generation tools produce a
AI engines are the next generation of search: instead of a list of links, you get a full answer with sources. In 2026, more and more Israelis are searching on
AI for business is no longer a question of “whether” but of “how”. In 2026, small and medium-sized businesses are using AI to save work hours, close more deals and
You do not need a corporate budget to work with artificial intelligence. Some of the best AI tools in the world are available free — or with a generous free
